EUAS Open Lecture “Digital strategy versus digital consumer”

We are proud to present our Special Guest Marius Rimkaitis who is a Digital Manager at the oldest advertising agency in Lithuania.
The digital mastermind isn’t afraid to get his hands dirty and definitely has his hands full with amazing projects!
Marius’ daily hustle is crafting digital strategies and tactics at the renowned McCann Vilnius.
He also works as a Strategic Planner at No Horror Creative Digital where he’s responsible for digital project ideas, concepts and strategy.

Here’s a sneak peek of some of the exciting topics Marius is going to touch on:
? digital transformation
? shifts in recent years in digital strategy outlook
? digital vs ATL – measurable user acquisition
? digital strategy models and tools
? digital touch points in the ecosystem
? consumer journeys
? user acquisition techniques (conversion funnel)
? do’s and don’ts
? examples of excellence
? from brief to success (+ a short workshop)

The lecture will be held in English at Estonian Entrepreneurship of Applied Sciences, Suur-Sõjamäe 10a, room 227 (second floor).

Entrance is FREE of charge and everyone’s welcome!

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