What is the Ülemiste City brand value and how is it calculated?
All these questions will be answered at the event “Ülemiste City brand value” on September 30, which will take place from 15:00 to 17:00 in the Andromeda room of the Öpiku Conference Center.
University of Tartu researchers Kertu Lääts and Andres Kuusik analyzed the value of Ülemiste City as a private campus in the period 2016-2022 and created a model where they linked the strength of the brand and financial value.
You can enjoy the presentation of economist Andres Kuusik along with an afternoon coffee table.
The event requires registration!
The event will be documented by a photographer, videographer, or a representative managing Ülemiste City’s social media. Ülemiste City reserves the right to use the photo and video material on the city’s official channels.
For any questions or concerns, please contact Eva-Maria, the Event Coordinator at Ülemiste City eva-maria.meri@mainorulemiste.ee